AUTHOR · STRATEGIST · EXECUTIVE COACH · KEYNOTE SPEAKER
Unfollow the Leader.
Lead from within.
Most leadership advice teaches you how to be followed.
Reem Borrows challenges something deeper: the beliefs, habits, emotional patterns and ego responses that shape how we lead ourselves, influence others and create culture under pressure.
Author of Unfollow the Leader
A practical guide to self-leadership, emotional intelligence and modern leadership.
Founder of Dreem Coaching & Consulting
Partnering with individuals, teams and organisations to create meaningful, sustainable growth.
25+ Years of Experience
Across corporate, government, community, sales, marketing, leadership and organisational development.
Creator of Health, Head & Heart
A leadership framework for wellbeing, strategic clarity, emotional intelligence, trust and results.
Who is Reem?
Reem Borrows is an author, speaker, and leadership strategist known for her work in human-centred leadership. She helps leaders and teams align strategy, behaviour, and culture so organisations perform and people thrive.
Over more than twenty years in senior leadership roles across sales, marketing, and organisational development, Reem has led teams, developed leaders, and built high-performing cultures across multiple industries. Today, she draws on that experience to help leaders close the gap between knowing what good leadership looks like and actually living it every day.
Her work focuses on strengthening self-awareness, emotional intelligence, and disciplined decision-making under pressure. Through executive coaching, leadership programs, and organisational consulting, she supports leaders and teams to build cultures where clarity, accountability, and humanity coexist.
Reem is the founder and director of Dreem Coaching and Consulting, a practice dedicated to developing leaders and organisations seeking meaningful and sustainable growth.
She holds a Bachelor of Commerce and a Postgraduate Diploma in Strategic Human Resources and Industrial Relations. Reem is also a graduate of the Australian Institute of Company Directors and designs and delivers leadership and professional development programs tailored to the specific needs of organisations and individuals.
Alongside her leadership work, Reem is deeply committed to humanitarian initiatives that support dignity, justice, and greater understanding between people.
Are you ready to start leading differently?
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Reem works with senior leaders, executives, founders and emerging leaders who are navigating pressure, growth, transition or reinvention. Her coaching supports greater self-awareness, emotional intelligence, clarity, confidence and leadership presence, helping leaders create meaningful change from the inside out.
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Through Dreem Coaching & Consulting, Reem partners with organisations to align strategy, behaviour and culture. Her work helps leadership teams move from complexity to clarity, translate strategic intent into action, and build the rhythms, conversations and accountability needed for sustainable performance.
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Reem designs and facilitates leadership development programs that help leaders grow from the inside out. Programs can include self-leadership, emotional intelligence, communication, accountability, leading under pressure and practical tools leaders can apply in real conversations, decisions and team moments.
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With more than two decades of experience in sales leadership and commercial strategy, Reem helps sales leaders and teams build confidence, discipline and human-centred selling capability. Her approach strengthens mindset, communication, operating rhythm, accountability and the ability to sell with trust and integrity.
Coach•Author •Keynote Speaker
Recent collaborations
Scientifically Speaking – Reem Borrows
Content & Resources
